Introducing the Very Important Baby Card!

PLEASE NOTE: The last day to sign up for a V.I.B. card in store or online is April 1, 2014. V.I.B. Cardholders may continue to add funds (and receive the 10% bonus) until April 30, 2014. After May 1 cardholders may continue to use their V.I.B card for purchases of diapers, wipes, food and formula until all funds have been depleted. See details
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Get 10% MORE to spend on diapers, wipes, formula and baby food!

For every dollar added, we'll contribute 10% more!

Did you know that diapers and formula alone can cost new Moms and Dads up to $2,000 a year? Make the most of these purchases with our new Very Important Baby (V.I.B.) card.

The V.I.B. card is designed exclusively for use on diapers, wipes, formula, and baby food purchases...the "little things" that baby needs every day! With our free reloadable V.I.B. card, we'll contribute 10% to every dollar added, up to $200 a year!

Click here for details

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